TYBMS SEM 6: Marketing: International Marketing (Objective Questions with Solution)

 Paper/Subject Code: 86009/Marketing: International Marketing

TYBMS SEM 6: 

Marketing: 

International Marketing 

(Objective Questions with Solution)

Q1 A. Fill in the blanks with appropriate option: (any 8)    (8)

1. Custom Regulations are ________ barriers of trade.

a. tariff

b. non-tariff

c. political

d. social

2. Direct Exporting means exporting the products ___________. 

a. by joint venture

b. through middlemen

c. through franchising

d. by the manufacturer himself

3. _________ is horizontal expansion of a firm

a. Merger

b. Diversification

c. Combination

d. None of these

4. International marketing research facilitates __________. 

a. initial entry in foreign market

b. large scale imports

c. expansion of domestic marketing

d. none of these

5. Entering a new price slot and a new market segment is called line _______

a. Stretching

b. down

c. filling

d. all of these

6. __________ pricing indicates product benefits.

a. Target

b. Value

c. Discount

d. all of these

7. ___________ structure violates principle of Unity of command

a. Matrix

b. Networked

c. Product

d. None of these

8. Differentiation indicates that the product is ____________. 

a. unique

b. standard

c. Common

d. all of these

9. Strategic control includes _______ aspects.

a. audit

b. evaluation

c. functional

d. none of these

10. The International Finance Corporation, an affiliate of the World Bank, was established in _____.

a. 1960

b. 1982

c. 1953

d. 1956

QI B. State whether the following statements are true or false: (any 7)    (7)

1. Dumping is a fair practice for entry in foreign market.

Ans: False

2. In ethnocentric orientation, an exporting firm believes that every country is unique and needs a different approach to match its culture and social norms

Ans: False

3. Trade barriers are supportive to the growth of international trade.

Ans: False

4. Licensing is a term used to describe the exchange of the products and services for other products or services.

Ans: False

5. EU is the international organization that oversee the global financial system by following the macroeconomic policies of its member countries.

Ans: False

6. Packing refers to the transport of container.

Ans: False

7. Segmentation according to life cycle stage, age, occupation is known as behavioural segmentation.

Ans: True

8. A compound duty is a flat sum per physical unit of the commodity imported or exported.

Ans: False

9. Culture prescribes the kinds of behaviour considered acceptable in a society.

Ans: True

10. Feed-forward control exercises a control, when the strategy is implemented in an organisation.

Ans: False

Q1 A. Fill in the blanks with appropriate option: (any 8)    (8)

1. _________ orientation refers to exporter viewing international marketing as secondary to domestic operations

a. Ethnocentric

b. Polycentric

c. Regiocentric

d. Geocentric

2. _________ licensing is a type of international licensing

a. Strategic alliance

b. takeovers

c. cross

d. partnerships

3. .....is not a positive impact of trade barriers

a. Accelerates growth

b. additional revenue

c. protection to domestic industries

d. free movement of goods and services

4. ________ is a sister institution of IMF

a. World bank

b. IFO

c. UNICEF

d. RBI

5. ....is the simplest form of economic integration

a. Common market

b. customs union

c. economic union

d. free trade area

6. Anti-dumping duty is a ________ tariff

a. revenue

b. protectionist

c. transit

d. none of the above

7. .......is not an element of culture

a. knowledge

b. ideals

c. preferences

d. political activities

8. __________ refers to product line contraction

a. line pruning

b. line stretching

c. line addition

d. none of the above

9. Segmentation according to social class, lifestyles etc is known as __________

a. demographic

b. behaviouristic

c. geographic

d. psychographic

10. Pricing of a product based on the benefits it provides to consumers is known as

a. value pricing

b. demand based pricing 

c. mark up pricing

d. marginal pricing

1. B) Match the following (any 7):     7 marks

1	Concentrated marketing	A	Free movement of labour and capital
2	Modern technique of control	B	Uniform fiscal and monetary policies
3	Distribution channel	C	Regional economic grouping
4	Low prices in introduction stage	D	Identifying potential market
5	International marketing research	E	Export consortia
6	Common market	F	Penetration pricing
7	Economic union	G	One single target market
8	Trading bloc	H	Management by objectives
9	Standardization	I	Buyback
10	Counter trade	J	Uniformity in products offered

Ans:

1	Concentrated marketing	G	One single target market
2	Modern technique of control	H	Management by objectives
3	Distribution channel	A	Free movement of labour and capital
4	Low prices in introduction stage	F	Penetration pricing
5	International marketing research	D	Identifying potential market
6	Common market	B	Uniform fiscal and monetary policies
7	Economic union	C	Regional economic grouping
8	Trading bloc	E	Export consortia
9	Standardization	J	Uniformity in products offered
10	Counter trade	I	Buyback

Q1 A. Fill in the blanks with appropriate option: (any 8)

1...........orientation refers to exporter viewing international marketing as secondary to domestic operations

a. Ethnocentric

b. Polycentric

c. Reglocentric

d. Geocentric

2. Direct Exporting means exporting the products ________.

a. by joint venture

b. through middlemen

c. through franchising

d. by the manufacturer himself

3. _________ is horizontal expansion of a firm.

a. Merger

b. Diversification

c. Combination

d. None of these

4. International marketing research facilitates _______.

a. initial entry in foreign market

b. large scale imports

c. expansion of domestic marketing

d. None of these

5. Entering a new price slot and a new market segment is called line _______

a. Stretching

b. down

c. filling

d. all of these

6. _________ pricing indicates product benefits.

a. Target

b. Value

c. Discount

d. None of these

7. ________ structure violates principle of Unity of command.

a. Matrix

b. Networked

c. Product

d. Line

8. Differentiation indicates that the product is _______.

a. unique

b. standard

c. common

d. all of these

9. Strategic control includes _______ aspects.

a. audit

b. evaluation

c. functional

d. none of these

10. The International Finance Corporation, an affiliate of the World Bank, was established in _____.

a. 1960

b. 1982

c. 1953

d. 1956

QI B. State whether the following statements are true or false: (any 7)    (7)

1. Dumping is a fair practice for entry in foreign market.

Ans: False

2. In ethnocentric orientation, an exporting firm believes that every country is unique and needs a different approach to match its culture and social norms

Ans: False

3. Trade barriers are supportive to the growth of international trade.

Ans: False

4. Licensing is a term used to describe the exchange of the products and services for other products or services.

Ans: False

5. EU is the international organization that oversee the global financial system by following the macroeconomic policies of its member countries.

Ans: False

6. Packing refers to the transport of container.

Ans: False

7. Segmentation according to life cycle stage, age, occupation is known as behavioural segmentation.

Ans: True

8. A compound duty is a flat sum per physical unit of the commodity imported or exported.

Ans: False

9. Culture prescribes the kinds of behaviour considered acceptable in a society.

Ans: True

10. Feed-forward control exercises a control, when the strategy is implemented in an organisation.

Ans: False

1. A) Choose the correct alternatives (any 8)            (8M)

1. ..........orientation refers to exporter viewing international marketing as secondary to domestic operations.

a. Ethnocentric 

b. Polycentric

c. Regio centric

d. Geocentric

Ans: a. Ethnocentric 

2. ............ licensing is a type of international licensing,

a. Strategic alliance

b. takeovers

c. cross

d. partnerships

Ans: c. cross

3 ............is not a positive impact of trade barriers.

a. Accelerates growth

b. additional revenue

c. protection to domestic industries

d. free movement of goods and services

Ans: d. free movement of goods and services

4. ________ is a sister institution of IMF

a. World bank

b. IFO

c, UNICEF

d. RBI

Ans: a. World bank

5. Custom regulations are barriers of trade.

a. tariff 

b. non tariff

c. political

d. social

Ans: b. non tariff

6. Health and safety warnings are included in ________.

a. packaging

b. branding

c. labelling

d. pricing

Ans: c. labelling

7. International marketing is dominated by _______ countries.

a. poor 

b. developing

c. developed

d. rich

Ans:  c. developed

8. Trading blocs give benefits to ________ countries.

a. member

b. non-member

c. rich

d. poor

Ans: a. member

9. Macro environment represents _______ environment.

a. external

b. internal

c. international

d. domestic

Ans: a. external

10. Break Even Pricing means ________ 

a. Only Profit

b. Marginal Profit

c. Only loss

d. No Profit no Loss

Ans:  d. No Profit no Loss

1. B) Match the following (any 7)                (7)

	Column A		Column B
1	Concentrated marketing		Free movement of labour and capital
2	Modern technique of control		Uniform fiscal and monetary policies
3	Distribution channel		Regional economic grouping
4	Low prices in introduction stage		Identifying potential market
5	International marketing research		Export consortia
6	Common market		Penetration pricing
7	Economic union		One single target market
8	Trading bloc		Management by objectives
9	Standardization		Buyback
10	Counter trade		Uniformity in products offered

Ans:

	Column A		Column B
1	Concentrated marketing	g.	One single target market
2	Modern technique of control	h.	Management by objectives
3	Distribution channel	d.	Identifying potential market
4	Low prices in introduction stage	F.	Penetration pricing
5	International marketing research	e.	Export consortia
6	Common market	a.	Free movement of labour and capital
7	Economic union	b.	Uniform fiscal and monetary policies
8	Trading bloc	c.	Regional economic grouping
9	Standardization	j.	Uniformity in products offered
10	Counter trade	i.	Buyback